Lazy Food
Lazy Food is a food brand designed in US, with an italian touch. The mission is to make plant based food easy and delicious. All the recipes are a plant-based take on traditional Italian recipes, with an extra protein richness.
Lazy Food is a food brand designed in US, with an italian touch. The mission is to make plant based food easy and delicious. All the recipes are a plant-based take on traditional Italian recipes, with an extra protein richness.
Lazy Food is a food brand designed in US, with an italian touch. The mission is to make plant based food easy and delicious. All the recipes are a plant-based take on traditional Italian recipes, with an extra protein richness.
SOW
Illustration
Merch
Social Media
Team
Rosalba Porpora
art direction/
packaging
Team
Rosalba Porpora
art direction/packaging
SOW
Illustration
Merch
Social Media
Lazy is a gift to yourself — because we’ve all earned lazy.
It’s not a shortcut, but an intentional slowing down and a more authentic way to live. In a world that keeps shouting “go faster,” we gently whisper “you’re allowed to breathe.” We believe a warm bowl can soften a hard day. We believe flavor should flirt with you a little. And we believe dinner shouldn’t feel like another item on your to‑do list.
Lazy is a gift to yourself — because we’ve all earned lazy.
It’s not a shortcut, but an intentional slowing down and a more authentic way to live. In a world that keeps shouting “go faster,” we gently whisper “you’re allowed to breathe.” We believe a warm bowl can soften a hard day. We believe flavor should flirt with you a little. And we believe dinner shouldn’t feel like another item on your to‑do list.
Lazy is a gift to yourself — because we’ve all earned lazy.
It’s not a shortcut, but an intentional slowing down and a more authentic way to live. In a world that keeps shouting “go faster,” we gently whisper “you’re allowed to breathe.” We believe a warm bowl can soften a hard day. We believe flavor should flirt with you a little. And we believe dinner shouldn’t feel like another item on your to‑do list.
Packaging & Iconography
Lazy Food’s packaging embraces boldness with a punchy visual identity designed for instant shelf impact. Vibrant colors, drawn from each dish’s hero ingredient, pair with oversized typography to spotlight the meal’s core flavors.
Lazy Food’s packaging embraces boldness with a punchy visual identity designed for instant shelf impact. Vibrant colors, drawn from each dish’s hero ingredient, pair with oversized typography to spotlight the meal’s core flavors.
Have a project in mind? A half-baked idea scribbled on a napkin? Big vision, small idea, or something in between - if it needs designing, drop me a line. Worst case? We swap a few emails. Best case? We make something brilliant together.
©2025. SARA ABBATE
ALL RIGHTS RESERVED
BERLIN AND WORLDWIDE
OPEN TO WORK
DESIGNED AND DEVELOPED
BY SARA ABBATE
Have a project in mind?
A half-baked idea scribbled on a napkin? Big vision, small idea, or something in between - if it needs designing, drop me a line. Worst case? We swap a few emails. Best case?
We make something brilliant together.
©2025.
SARA ABBATE
ALL RIGHTS RESERVED
BERLIN AND WORLDWIDE
OPEN TO WORK
DESIGNED AND DEVELOPED
BY SARA ABBATE
Have a project in mind? A half-baked idea scribbled on a napkin? Big vision, small idea, or something in between - if it needs designing, drop me a line. Worst case? We swap a few emails. Best case? We make something brilliant together.
©2025. SARA ABBATE
ALL RIGHTS RESERVED
BERLIN AND WORLDWIDE
OPEN TO WORK
DESIGNED AND DEVELOPED
BY SARA ABBATE