Sara Abbate

A 90's kid born in South Italy and raised on MTV and that touch of family drama that makes good dinner anecdotes.
There I am in the little red dress, about to say something ridicoulous - on the left my older sister, about to shut me up: that dynamic will live on forever.
Our childhood was filled with comic books and jazz. From Mœbius to Dylan Dog, from Miles Davis to Coltrane - art was all around us at all times.
Papà, architect and design teacher, passed onto us an hereditary passion for shaping beauty within functionality.
A quite non-linear academic journey started at L'Orientale University in Naples, where I graduated in foreign languages and literature with a thesis in Cultural Anthropology.
These studies landed me a scholarship at the Freie Universität Berlin.
Berlin's creative community gave me the chance to deepen my understanding of art in forms far and away from the conventional academic postulate. I explored 3D modelling, printing techniques, illustrative styles through the constant gravitational pull of the city's relentless waves of exihibitions, festivals, concerts, workshops.
As any young professional in the city, the early steps in my career were taken in the start-ups environment. From social media manager to content creator and creative assistant, I got the chance to test my creative skills in extra-elastic job descriptions.
I got a taste of everything and, in the vast sea of possibilities, started to slowly pinpoint the direction I wanted to take.
Once landed the first agency gig, the fun really started: everyday was a new creative adventure with fresh clients from a myriad of different backgrounds. I thrived in a team of 20 fellow designers, where we relentlessly supported and inspired each other. The challenges were many and exciting: brand identity, ASO, PM, Retention, UX/UI and more - we learned a lot and then some.
When I felt strong enough on my own feet, I went the freelancing path. I took advantage of a newfound flexibility to expand my knowledge in Behavioural Design with Stockholm University Hyper Island, in order to design more intuitive and accessible digital experiences. While I am currently studying Cognitive Psychology, I keep feeding my eyes with wonder - on the hunt for the next creative challenge.

A 90's kid born in South Italy and raised on MTV and that touch of family drama that makes good dinner anecdotes.
There I am in the little red dress, about to say something ridicoulous - on the left my older sister, about to shut me up: that dynamic will live on forever.
Our childhood was filled with comic books and jazz. From Mœbius to Dylan Dog, from Miles Davis to Coltrane - art was all around us at all times.
Papà, architect and design teacher, passed onto us an hereditary passion for shaping beauty within functionality.
A quite non-linear academic journey started at L'Orientale University in Naples, where I graduated in foreign languages and literature with a thesis in Cultural Anthropology.
These studies landed me a scholarship at the Freie Universität Berlin.
Berlin's creative community gave me the chance to deepen my understanding of art in forms far and away from the conventional academic postulate. I explored 3D modelling, printing techniques, illustrative styles through the constant gravitational pull of the city's relentless waves of exihibitions, festivals, concerts, workshops.
As any young professional in the city, the early steps in my career were taken in the start-ups environment. From social media manager to content creator and creative assistant, I got the chance to test my creative skills in extra-elastic job descriptions.
I got a taste of everything and, in the vast sea of possibilities, started to slowly pinpoint the direction I wanted to take.
Once landed the first agency gig, the fun really started: everyday was a new creative adventure with fresh clients from a myriad of different backgrounds. I thrived in a team of 20 fellow designers, where we relentlessly supported and inspired each other. The challenges were many and exciting: brand identity, ASO, PM, Retention, UX/UI and more - we learned a lot and then some.
When I felt strong enough on my own feet, I went the freelancing path. I took advantage of a newfound flexibility to expand my knowledge in Behavioural Design with Stockholm University Hyper Island, in order to design more intuitive and accessible digital experiences. While I am currently studying Cognitive Psychology, I keep feeding my eyes with wonder - on the hunt for the next creative challenge.

A 90's kid born in South Italy and raised on MTV and that touch of family drama that makes good dinner anecdotes.
There I am in the little red dress, about to say something ridicoulous - on the left my older sister, about to shut me up: that dynamic will live on forever.
Our childhood was filled with comic books and jazz. From Mœbius to Dylan Dog, from Miles Davis to Coltrane - art was all around us at all times.
Papà, architect and design teacher, passed onto us an hereditary passion for shaping beauty within functionality.
A quite non-linear academic journey started at L'Orientale University in Naples, where I graduated in foreign languages and literature with a thesis in Cultural Anthropology.
These studies landed me a scholarship at the Freie Universität Berlin.
Berlin's creative community gave me the chance to deepen my understanding of art in forms far and away from the conventional academic postulate. I explored 3D modelling, printing techniques, illustrative styles through the constant gravitational pull of the city's relentless waves of exihibitions, festivals, concerts, workshops.
As any young professional in the city, the early steps in my career were taken in the start-ups environment. From social media manager to content creator and creative assistant, I got the chance to test my creative skills in extra-elastic job descriptions.
I got a taste of everything and, in the vast sea of possibilities, started to slowly pinpoint the direction I wanted to take.
Once landed the first agency gig, the fun really started: everyday was a new creative adventure with fresh clients from a myriad of different backgrounds. I thrived in a team of 20 fellow designers, where we relentlessly supported and inspired each other. The challenges were many and exciting: brand identity, ASO, PM, Retention, UX/UI and more - we learned a lot and then some.
When I felt strong enough on my own feet, I went the freelancing path. I took advantage of a newfound flexibility to expand my knowledge in Behavioural Design with Stockholm University Hyper Island, in order to design more intuitive and accessible digital experiences. While I am currently studying Cognitive Psychology, I keep feeding my eyes with wonder - on the hunt for the next creative challenge.

There's a lot that shapes my work beyond pixels, and that's definitely music. If you'll happen to stumble in my studio at some point, bet you'll not encounter silence.
About music and much more I talk in this interview for Mai Magazine, where me and my once colleague Marijana yap for around an hour. Check it out and please ignore my comments about Paypal's new sharp-cornered logo.

Have a project in mind? A half-baked idea scribbled on a napkin? Big vision, small idea, or something in between - if it needs designing, drop me a line. Worst case? We swap a few emails. Best case? We make something brilliant together.

Instagram

BERLIN AND WORLDWIDE

OPEN TO WORK

DESIGNED AND DEVELOPED

BY SARA ABBATE

Have a project in mind?

A half-baked idea scribbled on a napkin? Big vision, small idea, or something in between - if it needs designing, drop me a line. Worst case? We swap a few emails. Best case?

We make something brilliant together.

Instagram

SARA ABBATE

BERLIN AND WORLDWIDE

OPEN TO WORK

DESIGNED AND DEVELOPED

BY SARA ABBATE

Instagram

BERLIN AND WORLDWIDE

OPEN TO WORK

DESIGNED AND DEVELOPED

BY SARA ABBATE